Our three-year Business Management with Marketing BSc(Hons) will show you how to to develop specialist advertising experience underpinned by up-to-date business expertise and knowledge. Core themes coated in the unit embody the ideas of technique, strategic advertising and the concept of competitive benefit; theories to achieving a aggressive benefit; the construction and part elements of a strategic advertising plan; learn how to assess the macro and micro setting as a way to determine strategic points.
The main focus of this module is on the administration of work in organisations, and can present a holistic understanding from the viewpoint of both the workers and management. Mature students should apply on to the Admissions Office at Dublin Enterprise College.
Nevertheless, this programme is designed to prepare you for roles in a variety of worldwide business settings, with emphasis placed on export administration, provide chain management, buying, foreign market evaluation, and a wide range of advertising and marketing management positions.
The module is at the centre of many changes happening in the business world at present, these include changes within the preferences of customers for customised product, adjustments in global provide chains, use of Web-based mostly applied sciences and challenges of sustainability.
My teaching is influenced by the identical groundbreaking analysis into advertising that has led to the Ehrenberg-Bass Institute’s international fame and partnerships with leading manufacturers like Airbnb, Coca-Cola, ESPN, Facebook, Kellogg’s and Unilever.